DESIGNING BADASS BRANDS THAT THINK DIFFERENTLY!

Portrait of a young man with dark hair and beard, wearing a light-colored shirt with a black shoulder strap, standing against a yellow textured wall.

DARE TO BE DIFFERENT

I’m Abu-Bakr - a freelance brand designer and creative thinker from London. I help brands tell better stories through bold, thoughtful identity design. Whether it's a fresh logo, a strategic rebrand or a full design system, I craft work that connects, communicates, and stands for something.

Select projects

Back of a man wearing a black and orange cap with the letters 'FPL' on the front, standing in front of a gray brick wall.
Close-up of a smartphone screen showing app icons for Snap, Mail, Calendar, Photos, and Notes on a black background with an orange backdrop.
A woman wearing a brown and white varsity jacket and a brown hijab, sitting against a blue backdrop, holding a basketball.
Advertisement on a train station wall with three panels. The first and third panels feature women in fashionable black outfits, with the text "Power in every step, grace in every look" and the brand name "Lyra." The middle panel displays the phrase "Where modesty meets momentum" with an upward arrow graphic.
Close-up of a sheet of paper with a black 'FPL' logomark on a gray background, red-orange background.
Stack of green and black boxes with orange accents labeled "SNAP," against an orange background.
Bright orange advertisement poster with bold black and red text reading 'Bringing Heat to the Lens' and a small photo of a person squeezing sauce onto a burger. Contains a call to action and a website link at the bottom.
Collection of social media posts featuring food and cooking scenes, including a plated dish with meat and onions, chefs preparing meat, and a layered lasagna, with overlay text highlighting culinary themes and photography branding.
Close-up of an embroidered patch with the words "LYRA MODEST" in black on a white background, bordered in black.
Billboard promoting food in Seoul, South Korea, with vibrant pink, yellow, and purple colors, displaying the message "Feed Your Seoul!" along with address "161 Francis Rd, London E10 6NT" and social media handle "@zaxx.food".
A man with black hair, glasses, and a beard working on a laptop at a white desk in a room with white bookshelves, potted plants, and various posters on the wall.

Welcome to MY DESIGN STUDIO

Working with me is more than just ticking off a to-do list - it’s a creative journey. Every brand I work on is personal, and I treat it that way. I take the time to truly understand your world, your goals, and what your audience actually cares about. Because when the design is built on real understanding, the results hit differently.

I’m not here to be just another freelancer in your inbox. I see myself as a creative partner -

someone who’s just as invested in your vision as you are. I’ll sit with the messy ideas, ask the right questions, and help shape the brand you’ve been imagining in your head but didn’t know how to bring to life yet.

From strategy to sketches, typography choices to mockup applications - I put serious thought into every step. Whether it's diving into keyword mapping, exploring logo variations, or designing

a brand identity that feels alive across real-world touchpoints, I approach it all with purpose and a bit of obsession.

This is a space where collaboration matters, where storytelling leads the design, and where we make work that’s not just visually strong - but emotionally grounded. Because the best kind of design doesn’t just look good. It feels right.

A flag shaped logomark with the initials 'FPL'

i’ve worked with TRUSTED CLIENTS NEAR AND FAR, BIG AND SMALL

Logo for Munch Mania with an orange hamburger and black background.
A black and white logo for LYRA Modest
Black-and-white logo for tuition republic
Black-and-white logo for Avalon Insights, with a bold font

KIND words from kind people

  • Logo with a cartoon burger and the words 'munch mania' in bold white letters, set against a yellow background.

    Munch Mania

    1. What was your primary goal for this project?

    To design 3 menu screens, and give my brand better direction and identity

    2. How did I help that goal or solve that problem?

    We’ve worked together to create stunning menu screen designs, and we have a clearer set of guidelines for our branding (palettes, typography, etc)

    3. What did you enjoy most about working with me?

    Fast responses, using your own initiative and creativity rather than strictly following my suggestions

    4. What stood out to you about my process or communication?

    The presentations were really beautiful, and were a good first impression. Communication was always efficient, and we worked together until we created what I was looking for

    5. Would you recommend my services to others? If so, why?

    100%. Having worked with a lot of freelancers before, I feel like you took the project more personally and cared about putting your heart and soul into it rather than trying to make a quick buck

  • Lyra logo on a blue background

    LYRA Modest

    What was your primary goal for this project?

    To gain original graphics for a varsity jacket project for Lyra Modest, this will hopefully be dropping in 2025.

    How did I help that goal or solve that problem?

    You time efficiently created great graphics that were on brand and on brief for us - thank you

    What did you enjoy most about working with me?

    You are very good at communication and understanding the brief correctly - you gave lots of options to choose from too which made the process easier.

    What stood out to you about my process or communication?

    The clarity was great! and staying to timelines was much appreciated for my workload.

    Would you recommend my services to others? If so, why?

    Yes of course, communication, talent and understanding the brief was spot on. Thank you!

  • Logo of Tuition Republic with blue background, white and dark blue text.

    Tuition Republic

    What was your primary goal for this project?

    Our primary goal was to create a clean, professional, and visually appealing design for our website that reflects our brand identity and engages visitors effectively.

    What did you enjoy most about working with me?

    It was an absolute pleasure working with you. You were incredibly quick to respond, always professional, and receptive to feedback, which made the process smooth and enjoyable.

    What stood out to you about my process or communication?

    Your excellent communication and responsiveness stood out the most. You kept us updated throughout the process, quickly implemented changes, and ensured the final design was polished and high quality. Your attention to detail in the deliverables was also impressive.

  • A young woman wearing a black hijab and brown leather jacket, sitting on a tan sofa against a white brick wall.

    Maeven Studio

    Abu Bakr is a talented and dedicated graphic designer with a strong ability to learn quickly and adapt to new challenges. He demonstrates exceptional listening skills and consistently transforms feedback into actionable improvements, ensuring high-quality outcomes.

    Having worked closely with him, I have seen his openness to learning and his eagerness to explore innovative ideas. Abu Bakr’s proactive attitude and collaborative nature make him a valuable asset to any team. I highly recommend him for any opportunity where creativity and a growth mindset are valued.

WORK WITH ME

Young man with glasses and beard making a shaka gesture with his right hand, standing against a plain wall with some greenery on the left.