DESIGNING BRANDS THAT THINK DIFFERENTLY!
DARE TO BE DIFFERENT
I’m Abu-Bakr - a freelance brand designer and creative thinker based in East London. I help brands tell better stories through bold, thoughtful identity design. Whether it's a fresh logo, a strategic rebrand or a full design system, I craft work that connects, communicates, and stands for something.
Our Packages
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For early-stage businesses that need a professional foundation.
Basic Moodboard + Design Direction
Primary logo design + simple logo variations
Basic color palette + typography selection
One-page brand style guide
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For established businesses aiming for a premium, future-proof identity.
Brand strategy + creative direction workshop (vision, mission, audience deep-dive)
Complete brand identity suite (logos, variations, patterns, icons)
Extended color palette + custom typography recommendations
Brand collateral
Comprehensive brand guideline (20+ pages)
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A flexible design partnership, tailored to your vision.
Your brand is unique, and so are your needs. This package is fully customizable and can be built around any combination of services (within reason).This could include:
Brand identity (visual & verbal identity, archetypes, personality)
Packaging design
Branding & Social assets
Website Design
Logo Animation
MEET YOUR NEW CREATIVE PARTNER
Working with me is more than just ticking off a to-do list - it’s a creative journey. Every brand I work on is personal, and I treat it that way. I take the time to truly understand your world, your goals, and what your audience actually cares about. Because when the design is built on real understanding, the results hit differently.
select projects
KIND words from kind people
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![Logo with a cartoon burger and the words 'munch mania' in bold white letters, set against a yellow background.]()
Munch Mania
1. What was your primary goal for this project?
To design 3 menu screens, and give my brand better direction and identity
2. How did I help that goal or solve that problem?
We’ve worked together to create stunning menu screen designs, and we have a clearer set of guidelines for our branding (palettes, typography, etc)
3. What did you enjoy most about working with me?
Fast responses, using your own initiative and creativity rather than strictly following my suggestions
4. What stood out to you about my process or communication?
The presentations were really beautiful, and were a good first impression. Communication was always efficient, and we worked together until we created what I was looking for
5. Would you recommend my services to others? If so, why?
100%. Having worked with a lot of freelancers before, I feel like you took the project more personally and cared about putting your heart and soul into it rather than trying to make a quick buck
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![Lyra logo on a blue background]()
LYRA Modest
What was your primary goal for this project?
To gain original graphics for a varsity jacket project for Lyra Modest, this will hopefully be dropping in 2025.
How did I help that goal or solve that problem?
You time efficiently created great graphics that were on brand and on brief for us - thank you
What did you enjoy most about working with me?
You are very good at communication and understanding the brief correctly - you gave lots of options to choose from too which made the process easier.
What stood out to you about my process or communication?
The clarity was great! and staying to timelines was much appreciated for my workload.
Would you recommend my services to others? If so, why?
Yes of course, communication, talent and understanding the brief was spot on. Thank you!
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![Logo of Tuition Republic with blue background, white and dark blue text.]()
Tuition Republic
What was your primary goal for this project?
Our primary goal was to create a clean, professional, and visually appealing design for our website that reflects our brand identity and engages visitors effectively.
What did you enjoy most about working with me?
It was an absolute pleasure working with you. You were incredibly quick to respond, always professional, and receptive to feedback, which made the process smooth and enjoyable.
What stood out to you about my process or communication?
Your excellent communication and responsiveness stood out the most. You kept us updated throughout the process, quickly implemented changes, and ensured the final design was polished and high quality. Your attention to detail in the deliverables was also impressive.
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![A young woman wearing a black hijab and brown leather jacket, sitting on a tan sofa against a white brick wall.]()
Maeven Studio
Abu Bakr is a talented and dedicated graphic designer with a strong ability to learn quickly and adapt to new challenges. He demonstrates exceptional listening skills and consistently transforms feedback into actionable improvements, ensuring high-quality outcomes.
Having worked closely with him, I have seen his openness to learning and his eagerness to explore innovative ideas. Abu Bakr’s proactive attitude and collaborative nature make him a valuable asset to any team. I highly recommend him for any opportunity where creativity and a growth mindset are valued.
