THOUGHTFUL, STRATEGIC DESIGN FOR PEOPLE WHO WANT MORE
GLOBALLY RECOGNISED FOR AWARD-WINNING PROJECTS!
A BIT ABOUT ME
I'm Abu-Bakr, an award-winning brand designer and creative strategist rooted in East London. I work with food, beauty, and fashion brands that prioritise growth, clarity, and genuine connections.
I love being able to work with clients who are either local to my area or are on a global level. My goal with each project I take on is to put my heart and soul into it. When I work with clients on projects, I aim to truly connect with them, understand their story and vision so that we can both build something memorable, engaging, and emotionally driven
What I BUILD WITH YOU
I create bold, thoughtful brand identities that help businesses in the UK and around the world share clear, memorable stories and connect with their audiences.
I examine each client's market and values, design visual systems, logos, typography, colors, and supporting graphics, and develop practical brand guidelines to ensure consistency across all touchpoints.
HOW I WORK:
I believe the best branding comes from understanding people first. That's why I take the time to learn about your business, your goals, and the story behind what you're building. From strategy through to the final visuals, every decision is made with purpose to create something that feels authentic, memorable, and uniquely yours.
WhY WORK WITH ME?
I see every project as a partnership, not a transaction. My goal is to understand what makes your business unique and turn that into a brand that feels authentic, memorable, and built for the people you want to reach.
Trusted by the awesome people from Adobe, Made by Analogue, Avalon Insights, WeNetwork, and Westminster Students Union!
MY BRAND DESIGN Packages
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For early-stage businesses that need a professional foundation.
Basic Moodboard + Design Direction
Primary logo design + simple logo variations
Basic color palette + typography selection
One-page brand style guide
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For established businesses aiming for a premium, future-proof identity.
Brand strategy + creative direction workshop (vision, mission, audience deep-dive)
Complete brand identity suite (logos, variations, patterns, icons)
Extended color palette + custom typography recommendations
Brand collateral
Comprehensive brand guideline (20+ pages)
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A flexible design partnership, tailored to your vision.
Your brand is unique, and so are your needs. This package is fully customizable and can be built around any combination of services (within reason).This could include:
Brand identity (visual & verbal identity, archetypes, personality)
Packaging design
Branding & Social assets
Website Design
Logo Animation
TRUSTED BY PEOPLE LOCALLY AND WORLDWIDE
THEIR WORDS, NOT MINE
“Abu-Bakr quickly delivered a range of strong concepts that perfectly matched our brief and brand direction. His communication was excellent throughout, and his reliability and attention to detail made the project a pleasure to work on.”
Holly Sondhi, In-House Designer & Consultant
LYRA MODEST
“I worked with Abu Bakr on the graphics design for our newly established chicken shop. He quickly understood what we were trying to do with our brand and did a fantastic job in delivering clean, brand-oriented, eye-catching designs. He pays great attention to detail and goes above & beyond to ensure the designs are impressive. I’ve since worked with him on other projects and hope to continue working with him. Highly recommended!”
Amr, Co-Founder
MUNCH MANIA
“Having worked closely with him, I have seen his openness to learning and his eagerness to explore innovative ideas. Abu Bakr’s proactive attitude and collaborative nature make him a valuable asset to any team. I highly recommend him for any opportunity where creativity and a growth mindset are valued.”
Raneem Wael, Director
LEMMNS STUDIO
My team commissioned Abu-Bakr to design a custom keychain for the Adobe community. From our very first exchange, Abu-Bakr brought a level of polished professionalism and clarity that made the whole process easy. His communication was consistently proactive, respectful, and clear. It was obvious how much care and attention to detail went into every concept and iteration.
What stood out most was Abu-Bakr's ability to take an abstract idea and translate it into a tangible concept that's creative, fun, relatable, and on-brand. He merges out-of-the-box creative thinking with strategic systems that deliver results. Originally, we were only looking for one design, but we adjusted his contract mid-way through the project because we simply couldn't choose between the ideas he brought to the table. Abu-Bakr’s very open and receptive to feedback, but required very little from us to complete this project.
Our team couldn't be more thrilled with his work and the final product. I'd recommend Abu-Bakr without hesitation to anyone looking for a designer who combines strong creative instincts with the communication and reliability to back it up.
Katherine Chiu, Program Manager at Adobe
ADOBE
SOME FUN LIL’ UPDATES
So… I Work With Adobe Now?!
MY 10TH AWARD THIS YEAR?!
We Made The Global Top 30?!
Apparently I Do Public Speaking Now
HOW A FAKE PROJECT GOT ME HIRED BY ADOBE
THE START OF MY ADOBE NEXT JOURNEY :)
LET’S WORK TOGETHER!
